Daily Archives: 20/01/2010
Posted by Paul S Allen
For about a year or so, every time you watch the news you hear something about the effect that twitter is having on the world or how facebook is being used to break stories. This is great but what will happen next?
Already I have heard of people getting tired and bored with social networking.
This is how it should be, through history new inventions, ways of communication, and technologies have come and seemingly disappeared. Much of it, however, still exists, but because it is entrenched in every day familiarity we fail to notice it.
How many of us still marvel at the copper wire technology that carries our voice to a another person using a simple telephone? Yet how would we survive without this truly remarkable innovation. We take it for granted.
The next stage for social networking is normalization and integration into everyday lives and situations, whether at work, home, or wherever.
No longer will it be an organisation having a single twitter or facebook account (or whatever the next incarnation is). When years ago, organisations used to have a single telephone in the building and now have at least one on every desk (I have three on my desk at work plus my personal mobile phone); so, I believe, the next step will be each member of staff should be using these networks as communication tools just the same as the copper wire telephone we now have.
Invisable and unremarkable?… Yes
It is only when innovation, including social networking, becomes so routine and integrated in our business systems so we don’t notice we are using it that it will be of full benefit.
Never stop innovating, but don’t just gloat in the glory of the newest “shiny thing” work to make it part of ordinary everyday lives where we will say “how did we ever live without it?”.
The moment an innovative product becomes so routine it is not noticed or acknowledged is the moment it is truly successful.
Paul S Allen