“Anything that won’t sell, I don’t want to invent. Its sale is proof of utility, and utility is success.” – Thomas Edison
All to often, innovation is seen to be the most important part of the business model, but it is not until the innovation has become so routine and entrenched in everyday life that it is truly successful. I have said in a previous post truly significant innovations even after a short time will appear to be invisible and mundane, and they should.
So if you are an innovative person make sure you work alongside people who are able to commercialize what you do. It may mean that you have to give up some control and share profit.
Keep innovation happening, but be realistic in the commercialization potential of the creation you have just made.