Daily Archives: 13/07/2010
Posted by Paul S Allen
As micro-blogging and social networking sites increase in popularity and normality, the business community needs to make best use of these new media to promote and sell their services and products.
Language needs to be precise and concise so that the message given is clearly understood leading to the desired response from the intended market. This needs to be achieved in as few characters as possible.
Social media is no longer the domain of teenagers, students and geeks; it is rapidly becoming a normal part of life for a wide demographic of users including businesses.
Regardless of the channel used, be it facebook, twitter, etc, the call is interaction. Online networking should be a natural extension of off-line connection. There are no more limitations around time zones or boarders or even language barriers, businesses of any size now have the potential to have a truly global reach.
So what is stopping this expansion into new media?
Office policy where tight restrictions are placed on access to these sites can be detrimental to new ways of communication. I am not suggesting to allow free and unbridled use of facebook to chat with friends or to play one of the many annoying games; but rather allowing it to be used to communicate, research and collaborate with people and businesses to achieve the goals of the organisation.
We take telephones in the workplace today as normal now where once they were very restricted, why not social media?
If you own or run a business let me encourage you to take time to investigate how these new media could benefit your organisation.