Daily Archives: 15/05/2012

The sign’s on the wall

How clear is your message?

Just because the words are clear, or the images on signs are crisp, does not mean the message is easily understood.

I found this sign on the wall outside Cadbury’s factory in Dunedin (NZ), there were no other signs around it. I can only assume that it is some form of assembly point, but for who?

The lesson is, never assume that people will understand.

Paul S Allen


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