The sign’s on the wall

How clear is your message?

Just because the words are clear, or the images on signs are crisp, does not mean the message is easily understood.

I found this sign on the wall outside Cadbury’s factory in Dunedin (NZ), there were no other signs around it. I can only assume that it is some form of assembly point, but for who?

The lesson is, never assume that people will understand.

Paul S Allen


About Paul S Allen

Kiwi singer-songwriter based in Dunedin, New Zealand. Musician (Guitar, Bass, Ukulele, Mandolin, Keyboard); Photographer; Poet; Thinker. I have food allergies so ask when you invite me for dinner. Lumen accipe et imperti. (receive the light and pass it on) Email me:

Posted on 15/05/2012, in Communication, General, Photography, Think and tagged , , , , , , . Bookmark the permalink. 3 Comments.

  1. I agree paul

  2. Nice photo, confusing sign. Are they refering to alien being? Thanks for sharing Nonoy Manga

  3. Ken Bateman

    This reminds me of the sign that William Booth set up to describe the Salvation Army – “others”. See video at: OTHERS
    In this context you can easily understand what the Army’s mission is all about. I’m guessing that Cadbury is using the same philosophy – chocolate is all about other people and having fun together… dot eat it on your own… I dunno… like you say it is not clear…
    BTW: the Salvation Army in NZ started in Dunedin…

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