Category Archives: Social Networking

Social Networking and Business

As micro-blogging and social networking sites increase in popularity and normality, the business community needs to make best use of these new media to promote and sell their services and products.

Language needs to be precise and concise so that the message given is clearly understood leading to the desired response from the intended market. This needs to be achieved in as few characters as possible.

Social media is no longer the domain of teenagers, students and geeks; it is rapidly becoming a normal part of life for a wide demographic of users including businesses.

For businesses to reach these new marketplaces a new approach is required… active participation in conversation with people via on-line networks.Building to the Sky

Regardless of the channel used, be it facebook, twitter, etc, the call is interaction. Online networking should be a natural extension of off-line connection. There are no more limitations around time zones or boarders or even language barriers, businesses of any size now have the potential to have a truly global reach.

So what is stopping this expansion into new media?

Office policy where tight restrictions are placed on access to these sites can be detrimental to new ways of communication. I am not suggesting to allow free and unbridled use of facebook to chat with friends or to play one of the many annoying games; but rather allowing it to be used to communicate, research and collaborate with people and businesses to achieve the goals of the organisation.

We take telephones in the workplace today as normal now where once they were very restricted, why not social media?

If you own or run a business let me encourage you to take time to investigate how these new media could benefit your organisation.

Paul S Allen

Social Networking the Next Stage

For about a year or so, every time you watch the news you hear something about the effect that twitter is having on the world or how facebook is being used to break stories. This is great but what will happen next?

Already I have heard of people getting tired and bored with social networking.

This is how it should be, through history new inventions, ways of communication, and technologies have come and seemingly disappeared. Much of it, however, still exists, but because it is entrenched in every day familiarity we fail to notice it.

How many of us still marvel at the copper wire technology that carries our voice to a another person using a simple telephone? Yet how would we survive without this truly remarkable innovation. We take it for granted.

The next stage for social networking is normalization and integration into everyday lives and situations, whether at work, home, or wherever.

No longer will it be an organisation having a single twitter or facebook account (or whatever the next incarnation is). When years ago, organisations used to have a single telephone in the building  and now have at least one on every desk (I have three on my desk at work plus my personal mobile phone); so, I believe, the next step will be each member of staff should be using these networks as communication tools just the same as the copper wire telephone we now have.

Should it be mundane?… Yes

Invisable and unremarkable?… Yes

Even routine?… Again YES absolutely.

It is only when innovation, including social networking, becomes so routine and integrated in our business systems so we don’t notice we are using it that it will be of full benefit.

Never stop innovating, but don’t just gloat in the glory of the newest “shiny thing” work to make it part of ordinary everyday lives where we will say “how did we ever live without it?”.

The moment an innovative product becomes so routine it is not noticed or acknowledged is the moment it is truly successful.

Paul S Allen

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