Innovation and the customer
The customer defines what successful innovation is by its implementation and use. The issue is, they may not know what the solution or outcome looks like beforehand.
A problem with asking what the customer wants is that they may not know, or they have a preconceived solution in mind that may not be viable or effective, or it may be even undesirable or unsuitable. There is a problem of unlimited choice being a hindrance to decision-making. Be cautious of the “if money was no object…?” or “In a perfect world…?” questions as they can be paralysing due to the questions being unstructured and limitless.
Freedom in creativity and innovation is best defined within a discipline. An example could be this: a skilled dancer can move freely, fluidly and with unbounded creativity because of years of disciplined training and structured practice. A skilled person will know what boundaries to push though and what rules can be challenged. If I tried the same free expression through dance I would probably break something, most likely myself, I certainly would not enjoy the experience and I can guarantee it would not be a pretty sight.
Determining customer needs without prejudging the result or outcome will better define what a solution will look like. The needs assessment has to be done with a great deal of care and skill, without an agenda or preferred outcome in mind. Do not lead the customer into giving you the answer you want to hear.
If you apply the assessed needs with innovative processes then a solution that is beneficial to both the customer and the innovator is possible, but it may be entirely different to any preexisting solutions you or the customer may have started with.
A benefit concert was held for the people of South Dunedin who have been badly affected by the recent flooding. The purpose of this was twofold: 1/ To provide an opportunity for community encouragement and support. 2/ To collect funds via a donation at the door of the venue to go in its entirety to the Dunedin City Flood Appeal The concert featured great Dunedin musicians .
- Martin Phillipps from The Chills
- The Mentalist Collective
- Dave Coleclough
- Robyn Johnston
- Ronnie Stash
- Steve King
The MCs on the night were Damian Newell from The Breeze and Darryl Baser from Baser Social Media Entry was by donation and over $1,100 was collected for the Dunedin Flood Appeal from the approximately 150 people in attendance. The concert was organised with the kind and donated support of volunteers, musicians and performers, with special thanks to the following Supporting organisations
- Kings High School
- Baser Social Media
- The Breeze
- Southern lights
- Crombie Lockwood Insurance Brokers
- Strawberry Sound
- Office of Clare Curran mp for Dunedin South
- Dave Coleclough Music
- Robyn Johnston Music
- Art House Media
- Westpac bank
No funds collected went towards any running cost or any organisers of the event or artists featured. Thank you to all those who came to the show and for all those who helped with organisation and publicity. Paul Allen Organiser
More photos on flickr Here are a few of the photos. Martin Phillipps from The Chills The Mentalist Collective Ronnie Stash Clare Curran mp Dunedin South (Labour) Steve King Robyn Johnston Dave Coleclough Reo
All Photos ©Paul S Allen 2015 All rights reserved